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CE Pros Begin to look at Gamer Market

2007-12-21

Permalink 13:20:34, by Sylvene Email
Categories: Morning Email, Consoles

CE Pros Begin to look at Gamer Market

Recognition! That's what's happening in the industry. Gamers are no longer stereotyped as unwashed, basement inhabiting individuals, we are now being viewed as potential billion dollar high-end audio and video systems customers. According to the Nielsen study:

  • 40 percent of all American households now have at least one console, and the majority of these are located in a living or family room.
  • more than 54 percent of PS3 and 48 percent of Xbox 360 consoles are currently connected to multi-channel (5.1 or greater), home theater systems.
  • PS3 owners are the most connected to HD displays, followed closely by Xbox 360 and Wii owners.

Well, the Wii's only 480p - a fact I bemoan constantly.

The Consumer Electronics Installation industry is also beginning to write about games. What a telling departure from their usual articles eh?

The article describes 8 games and why CE Pros need to know about them, dropping little tidbits of information such as:

[Halo 3] not only crushed Spider-Man 3 (the movie!) in sales and caused the lowest attendance at movie theaters for an October in ten years....

Heh. I didn't know that.

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